Comments on Medical Translation Insight: Hispanic marketing at drug & device companies? No ...

Yes its true, I think before we say adios to marke...

2009-07-28T08:38:42.436-04:00

Yes its true, I think before we say adios to marketing to Hispanic's, we need to point out some crucial points to the Home Depot story.

For Home Depot to make the decision to bring down ...

2009-05-12T16:28:00.000-04:00

For Home Depot to make the decision to bring down its Hispanic targeted website after a mere four months was a bit premature in my opinion - especially after having made the initial investment.

Building the site in the first place might have been a good move but it is quite transparent to me that, once "established," how/when to support it might have become a critical issue -

I think before we say adios to marketing to Hispan...

2009-05-12T14:54:00.000-04:00

I think before we say adios to marketing to Hispanic's, we need to point out some crucial points to the Home Depot story.

First, we have to remember the Home Depot only gave the site 4 months to live - could ROI come through in such a short amount of time?

Secondly, according to the WSJ, Home Depot simply took the English site and translated it into Spanish. They also

At first, I thought that the lack of marketing to ...

2009-05-06T17:23:00.000-04:00

At first, I thought that the lack of marketing to Hispanics might be smart demographic research. Perhaps the US Hispanic demographic's access to internet and healthcare is not high enough to justify the cost, but quick research on the internet does not back up this premise:

"The Hispanic audience segment is now growing faster than the total US online population by half"http:/