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How do you pronounce "Helvetica"?

How do you pronounce 'Helvetica'? medical translation
It seems like Helvetica is everywhere, right? What with books, movies, and blogs dedicated to Helvetica, it's easy to think that it would be difficult to go a day without Helvetica. (And you'd be right.)

But while Helvetica may be ubiqutous, do you know how to pronounce it? And while you're at it, do you know how to properly enunciate the names of other fonts installed on your computer?

For most of us, the answer is "no".

That becomes apparent when you start perusing Ralf Herrmann's list of proper typeface name pronunciations. The typeface designer has assembled recordings of some of the more popular titles being spoken in their original European language.

Thus, Frutiger doesn't actually rhyme with "tiger," and in spite of all appearances to the contrary, there's no "s" sound in Univers. As to Apple's perennial favorite, Helvetica, you can find its pronunciation embedded below (as part of "Neue Helvetica").

[Tip o' the hat to The Verge!]

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