;   Medical Translation Insight: Will 'Side Effects' have side effects for big pharma? - ForeignExchange Translations

Big Pharma has enjoyed years of positive publicity in the mainstream media through large financial expenditures toward lobbying and advertising; indeed, the industry may spend more money on self-promotion than it does on product research.

Now, however, a new kind of exposure is looming on the horizon with the upcoming release of "Side Effects," a Steve Soderbergh movie that opens in a few days. (There is also a 2005 movie by the same name; that one was about a pharmaceutical sales rep with a conscience and was written and directed by former real-life pharmaceutical sales rep Kathleen Slattery-Moschkau.)

Here is the trailer for the new film:

Aside from the question of whether or not the film is any good, it has already generated a lot of discussion around pharmaceuticals and "big pharma". Much of it isn't favorable to pharma companies. Here is an extract from a movie review:

"Not surprisingly, The new film wraps a thriller structure around a look at the insidious pharmaceutical industry, and the ways in which we rely on it, often blindly.
Pharmalot points out that "drugmakers and their minions should be prepared for a bit of chatter about the way prescription drugs are perceived and marketed".

What do you think - does the pharmaceutical deserve a good smacking around or are they getting an unfair deal?

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1 Comment:

  1. cgtradmed said...
    Ask French people for their opinion on Big Pharma, and you might be shocked by their words.
    Particulatly now, because after the "Mediator" scandal, we now have the "Diane 35" scandal : Diane 35 (cyproterone - ethinyl estradiol) label indication is serious acne and hirsutism, but it was used and prescribed in France as a contraceptive pill, which is an off-label indication. Some try to say that the culprits are the MDs, the gynaecologists, the pharmacists, etc. However, how can you explain that all those healthcare professionals suddenly decided to consider an anti-acne drug as a so-called "third-generation" contraceptive pill? Didn't some reps inspire those professionals? And who inspired first those reps to suggest such a strange idea? These are some of the questions you can hear everywhere in France. The side effects of this drug are namely stroke, cardiovascular events and thrombosis. Today,ANSM (the French drug agency) has recognized 4 deaths of young women due to this drug and announced its withdrawal (which will come into force in 3 months).
    After all those scandals, there's no doubt that Big Pharma has to make strenuous efforts to regain public - and patients - confidence.
    P.S.: It's noteworthy that the Canadian drug agency - Health Canada - had already published a warning against this drug on December 19th, 2012, while its French counterpart reacted only on January 30th.

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