Big Pharma has enjoyed years of positive publicity in the mainstream media through large financial expenditures toward lobbying and advertising; indeed, the industry may spend more money on self-promotion than it does on product research.
Now, however, a new kind of exposure is looming on the horizon with the upcoming release of "Side Effects," a Steve Soderbergh movie that opens in a few days. (There is also a 2005 movie by the same name; that one was about a pharmaceutical sales rep with a conscience and was written and directed by former real-life pharmaceutical sales rep Kathleen Slattery-Moschkau.)
Here is the trailer for the new film:
Aside from the question of whether or not the film is any good, it has already generated a lot of discussion around pharmaceuticals and "big pharma". Much of it isn't favorable to pharma companies. Here is an extract from a movie review:
"Not surprisingly, The new film wraps a thriller structure around a look at the insidious pharmaceutical industry, and the ways in which we rely on it, often blindly.Pharmalot points out that "drugmakers and their minions should be prepared for a bit of chatter about the way prescription drugs are perceived and marketed".
What do you think - does the pharmaceutical deserve a good smacking around or are they getting an unfair deal?
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