Latinos are the fastest growing minority population in the U.S., comprising around 50 million people. Despite the fact that some in the drug & device space are asleep when it comes to Hispanics, more and more bilingual and bicultural resources are becoming available. There is Medgadget Español, Latina Wellness, and now Vida Vibrante.
As The New York Times reports, the site looks to fill the void for health resources that are culturally relevant to Latinos. Writers will attempt this by being a "relatable voice". In other words, talk about issues in a way that's relevant to Hispanics.
Hispanics tend to form and value strong communities. Vida Vibrante has an opportunity to leverage this community aspect and become a primary healthcare portal for Latino readers. I hope the site can pull it off!
For more information on this topic, take a look at the following:
- Language fact: Universal Spanish
- Trying to reach Hispanics online? Content is king
- Overcoming cultural barriers to global marketing
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