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FDA finding its social media voice?

FDA finding its social media voice?Well, well, well. While FDA is sloooow about releasing rules governing the use of social media by pharmaceutical and medical device companies, the agency has launched its very own blog, FDA Voice.

FDA Voice was launched in December 2011 as part of a general overhaul of FDA's web site - cleaner, fewer links, more modern. FDA Voice is just one of FDA's interactive media offerings, and it is the agencies second blog, after FDA Transparency Blog.

In the inaugural post, the goal for FDA Voice was stated as follows:

"Through FDA Voice, we hope to give you insights on some of the most pressing public health issues of the day. For example, how does globalization affect the food that we eat? How is the pace of innovation affecting the availability of new medical treatments for you and your family? What does personalized medicine mean for me? And even, what is the latest on food safety for my pet?"
It goes on to say that "As Americans living in the Information Age, we are always looking for new and better ways to communicate". True, true - and where are those social media rules for industry?

[Tip o' the hat to @daphneallen]

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