Here is a good interview with direct marketing guru Brian Carroll. In it, he basically talks up the same stuff that he writes about in his blog and his book. But one-on-one, it just sounds better.
And it is very relevant for anybody selling translation services in general and medical translation services specifically.
A couple of the the key take-aways:
- You're not selling to one or two decision makers anymore
- Stop thinking that your goal is to attain a sales meeting
The good news is that most of our competitors don't know this - or ignore this!
For a detailed proposal on your next clinical, regulatory, or marketing medical translation assignment, contact ForeignExchange Translations.