;   Medical Translation Insight: Selling translations? Focus on helping, not closing - ForeignExchange Translations

Selling translations? Focus on helping, not closingHere is a good interview with direct marketing guru Brian Carroll. In it, he basically talks up the same stuff that he writes about in his blog and his book. But one-on-one, it just sounds better.

And it is very relevant for anybody selling translation services in general and medical translation services specifically.

A couple of the the key take-aways:

  1. You're not selling to one or two decision makers anymore
  2. Stop thinking that your goal is to attain a sales meeting
These couldn't be more true in our experience.

The good news is that most of our competitors don't know this - or ignore this!


For a detailed proposal on your next clinical, regulatory, or marketing medical translation assignment, contact ForeignExchange Translations.
 

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