Here is a great promotional package from Genentech's Medical Affair Group - smart, informative, and eye catching (click for images):
But, as always, there are two sides to ever story. It's interesting to note the commentators are focusing not on the sleek, different design but the wastefulness of the packaging.
[Thanks, Mary, for the link!]
Here are a few more articles about packaging:
- Drug packaging aims to combine safety, compliance and design
- Mind your language! Bilingual packaging, branding in Canada
- Becton, Dickinson gets labeling right
ForeignExchange translates medical device and pharmaceutical packaging and labeling into dozens of languages. Ask us for a detailed proposal on your next medical translation assignment.