Localization World 2011 started one day early for the attendees of the Life Sciences Business Roundtable.
ForeignExchange's Sandra La Brasca is on the Life Sciences Roundtable organizing committee. The theme for this event was "Quality Enhancement Tools" and featured a presentation from Sandra entitled: "Quality Enhancement Tools Part I: Quality is Subjective -- Myth or Reality?"
Other presentations highlighted the importance of solid terminology management (by Uwe Muegge) and source content control strategies by Brigitte Herman of Siemens Healthcare. The evening wrapped up with a very relaxing evening at a very nice restaurant at the Puerto Olimpico.
Tuesday started with another topic about quality and focused on how leveraging a true partnership between supplier and client can result in improved quality deliverables as well as faster time to market. The next presentation aimed to spark a discussion about the RFP/RFI process, what are the challenges that it creates for both client and suppliers and best practices.
Next Maarten Milder from Medtronic presented on the pros and cons of insourcing vs. outsourcing and the benefits of each approach, followed by a presentation about how Siemens implemented an online in-country review management tool to help streamline the validation process for translated materials.
The last two presentations focused on cross-cultural interactions. Part 1 highlighting the differences between technical and marketing material and how to mitigate for these differences. Part 2 was structured as a panel discussion where, after a short introduction by St. Jude Medical's Richard Korn (he shared recent research about how cultures can be classified), the panelists compared their experiences around cross-cultural interactions and how these pertain to translation/localization in the drug and device sector.
All in all, an educational and insightful day - and a great way to start Localization World Barcelona!
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