We are used to last names being difficult to pronounce but the same thing can be true for company names.
The Pharma Marketing Blog recently ran a good example of this: How DO You Pronounce "Boehringer Ingelheim"? reports on the pronunciation challenges of a top-20 pharma company.
If you speak German, it's easy to pronounce "Boehringer Ingelheim". But for others? Not so much.
Here is a word pictogram to help English speakers:
Naming products and companies for a flat world is notoriously difficult. It seems like the pharma business has more than its share of hard-to-pronounce names. bioMérieux anyone? How about Eisai and Reckitt Benckiser? And let's not even get started on the pronouncability of drug names...
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