It's been six months since our most recent social media update. Over that time, something curious has happened: Twitter subscriptions and referrals have exploded!
As of this writing, ForeignExchange has roughly 850 blog subscribers and close to 900 Twitter followers. Modest numbers, to be sure, but Twitter followers have grown threefold over the past six months and join in (relatively) large numbers - often a dozen a day.
And it's not just subscribers; we have seen the same phenomenon in our site traffic. While LinkedIn still accounts for the largest share of referrals, Twitter referrals are catching up - fast!
Could it stem from the fact that LinkedIn has recently integrated users' Twitter feeds? Or are Twitter's 140-character messages simply a better fit for our short attention span world?
I don't know what it all means and will leave the crystal-balling and pontificating to others. We are certainly not alone in experiencing Twitter's rapid growth. But it still has taken us by surprise and will cause us to to look more closely at how to use, optimize, and leverage the little birdie.
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