By and large, the life science industries are struggling to market to Hispanics - if they are not altogether ignoring that market.
With that in mind, it is interesting to note that medical blog Medgadget is bucking the trend. Medgadget Español maintains a Spanish-language web site, Facebook page, and Twitter feed.
Even more impressive? The news feed appears to be translated by a professional translator - no Google Translate here!
Who knew that Medgadget would be at the leading edge of Hispanic social media? Good luck to the site - and here is to hoping that many other companies and associations will follow Medgadget.
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Categories: medical devices