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Making the most of trade shows, conferences

Making the most of trade shows, conferencesWe are in the midst of trade show season. From DIA to Localization World, medical translation providers have their hands full juggling work with travel.

Many medical translation companies struggle with not just this juggling of time but also with the question of how to make the most of these events. After spending significant time and money on travel, registration and food, how do you know that it was worthwhile?

If that sounds familiar, take a look at 100 Tips for Trade Show Lead Generation on Brian Carroll's B2B Lead Generation Blog. The underlying list was drafted for exhibiting companies but it is equally relevant for attendees and participants.

The general theme of the list, article, and reader comments seems to be:

  • less is more
  • if you're going to events, make the most of them
While these (and most of the other tips) aren't exactly revolutionary, they do serve as helpful reminders.

Sometimes it's good to be reminded of the basis. I'm always astounded by how many exhibitors and attendees "hide" from other people at the event. Take a look at #80, #88, and #96 - and enjoy your upcoming conferences and trade shows!

ForeignExchange Translations provides specialized medical translation and software localization services to medical device companies. Contact us to learn more.


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