I came across a good post on marketing to existing clients. 5 online marketing tips to get more from current clients starts with:
Your current clients are probably your number one fans. But all too often, they can be forgotten about once they’re on-board.This is applicable to most businesses, and it certainly rings true in the translation industry.
While the title talks about "online" marketing, each of the five ideas is easily applied in the "real" world. Wherever you are in the translation service delivery chain, take a look at these items and think about how you can apply some of them with your clients!
For more ideas about customer service, take a look at the following articles:
- 10 ways to scare off clients
- Helping clients reduce translation costs
- Know thy customer
- So you say you're customer-service oriented?
The ForeignExchange team is obsessed with customer service. If your device or drug company values measurable translation quality and specialized medical translations, be sure to contact us.