;   Medical Translation Insight: Brazil, China top new markets for device firms - ForeignExchange Translations

Brazil, China top new markets for device firmsMedical device consulting firm Emergo Group released results from its second annual survey of medical device manufacturers, distributors, and industry service providers. The survey provides a snapshot of the industry and is structured as a short set of questions.

Asked "Have you noticed a change in international sales/orders for your company during the last three months?", more than a third of respondents indicated that sales/orders have increased.

When asked "In 2010, does your company plan to enter any new international markets for the first time?", nearly 64% of companies that export said they plan to enter at least one new international market.

Depending on company size, the top targets vary a bit:

< 50: Europe, Canada
50-500: Brazil, China, Japan
500+: India, China, Japan, Russia

Overall though, Brazil and China top the list of new markets that device manufacturers want to enter. As these countries continue on their growth spurts, health care spending is accelerating. For instance, spending on in-vitro diagnostic devices is likely to double by 2015.

It looks like it will be a busy 2010...

[Thanks to Medical Product Outsourcing for the tip!]


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