;   Medical Translation Insight: Pharma blogs - doomed if you do, doomed if you don't - ForeignExchange Translations

Pharma blogs - doomed if you do, doomed if you don'tSocial media is all the rage. Despite recent indications that FDA is realizing this, medical device and pharmaceutical companies are still generally scared of social media.

The following quote from John Mack, as quoted in Healthcare Social Networking: Is pharma ready to join the conversation?, in nicely sums up the prevailing sentiment:

"Pharmaceutical marketeers must feel like they are doomed if they do and doomed if they don't engage in social media marketing"
Evidence is mounting that an active Internet presence and social media participation is helpful to patients and manufacturers alike. The latest iteration of comScore's annual study Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry found that patients turn to interactive digital media like never before.

Twitter is a good example of this. While it cannot take the place of all forms of patient interaction, there are compelling uses for the tool - in fact, 140 uses!

So while many companies remain skittish about the Internet, things are changing, albeit slowly, with more and more drug and device companies actively participating in social media, through blogs, Twitter accounts, online communities, and YouTube channels.

It's been interesting to see that all this dialog has spawned a growing number of people who are monitoring social media by medical device and pharmaceutical companies. This cottage industry of observers and prognosticators announces which companies tweet the most or have the most followers, provides commentary on social media strategy, and offers advice to nervous social media managers.

If you are interested in keeping up with these goings-on, there is no better place than Dose of Digital's Pharma and Healthcare Social Media Wiki. The wiki is a veritable who's who of social media in the drug and device space. Check it out and use it to convince your management about the benefits of social media.

Speaking of social media... be sure to follow us at @fxtrans and subscribe to our blog.

1 Comment:

  1. Jon said...
    Thanks for sharing your insights. I provide services to the medical device industry and am actively using social media (www.twitter.com/creoquality). It's a bit surprising to me how much fear medical device and pharma professionals have about the use of social media. In some respects, it's understandable, but this industry MUST figure out how to leverage this media. I'll reblog this on my site.

Post a Comment


Services | Resources | Company | Contact Us | Blog | Home

(c) Copyright 2010, ForeignExchange Translations, Inc.