;   Medical Translation Insight: Turn your Nintendo DS into a glucose meter - ForeignExchange Translations

Turn your Nintendo DS into a glucose meter

Turn your Nintendo DS into a glucose meter - medical translationWe have previously provided rationalizations for buying a Nintendo DS game system. Still need more reasons? If you or a your kid suffers from diabetes, Bayer's Didget may provide just that kind of excuse.

According to the Marketing with Meaning blog, Bayer created Didget with the help of a parent who noticed that while his son was constantly losing his glucose meter, he always had his Nintendo Game Boy close by. For patients, Didget turns testing from a chore into game play.

For Bayer, the product represents an interesting step into the realm of online marketing - Didget has generated buzz in tech-gadget related blogs and in online diabetic communities. Who knows? It may even move Bayer into the age of social networking.

ForeignExchange Translations provides specialized medical translation services to the world's leading pharmaceutical and medical device companies.


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