;   Medical Translation Insight: A rude city with a heart - Berlin on "friendliness" alert - ForeignExchange Translations

A rude city with a heart - Berlin on A recent post in Intercultural Communication and Translation News alerted me to the fact that Berlin has launched a new "friendliness" campaign to keep tourists flocking to the German capital during a time of economic crisis.

I love this tidbit from the post:

"Berlin has a reputation in Germany of being a rude city, but we're a rude city with a heart," said Rene Gorka, head of Berlin Partners, a marketing group that promotes the city.
With an outlook like that, I'm sure they'll be swamped with tourists!


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