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Translations - how painful are they?

Our friends at Excel Translations run a print ad entitled "Translations don't have to be painful!". You can see a sample at the bottom of this PDF file.

The use of the word "painful" got me thinking: Is this how translations are being viewed? To get a feel for this, I turned to Google. Here are results for a handful of search terms:

  • "painful translation" ... 3,180,000 results

  • "good translation" ... 54,200,000 results

  • "happy translation" ... 14,000,000 results

  • "translation problem" ... 44,700,000 results

A mixed bag of results... It looks like Excel Translations might be on to something, and that we translation providers have some work left to do to improve our image.

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