;   Medical Translation Insight: Know thy customer - ForeignExchange Translations

Know thy customer

Understanding buyers of medical translation servicesThe Remarkable Communication blog had a great article called 50 things your customers wish you knew. While written for a general audience, it perfectly fits buyers of medical translation services.

For translation service providers, here is a bit of advice from the post:

If you knew, really knew, these 50 things about your customers, and acted accordingly, you'd gain their trust and even their love. After all, who doesn't want to be loved despite all our flaws and embarrassing insecurities? The better you understand both the noble and not-so-noble secrets in your customers' consciousness, the better you can serve them.
Much can be learned from this...

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  1. Jessie said...
    Excellent list, to make it into a checklist and select what to improve. I particularly liked number 47: I [the client] don’t know what I want most of the time. You need to figure it out for me.
    LuSinger said...
    I agree with Jessie! VERY good. WE should hang this in our "to do" chart...

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